COTTER's leadership brings together and values a set of qualities that go beyond technical market expertise.

• We master and understand market trends that influence behaviors and pricing.
• We define realistic goals and create effective action plans, identifying opportunities for growth and brand positioning.
• We foster clear communication with clients, teams, and partners.
• We motivate and develop talents, creating a collaborative work environment.
• We ensure our consultants are aligned with COTTER’s organizational culture.
• We stay open to new technologies and innovative methodologies.
• We build lasting relationships with clients based on trust.

Strategic marketing is the foundation for COTTER’s growth in the real estate market driven by focus, efficiency, and differentiation.

• Through market and competitor analysis, we consistently stay attentive to understand our target audience, consumption habits, preferences, and needs.
• We set realistic, measurable goals aligned with our action plans and chosen communication channels.
• We select the most effective media social networks, email, Google Ads, events creating valuable content tailored to each channel and audience. Our communication reaches those who truly matter, and a well-positioned brand secures visibility even in saturated markets.
• We strengthen the brand image by consolidating its visual identity, values, and the objectives of our “Reality Living” concept.
• We invest in the continuous attraction of new clients, using data to drive performance across the board.

Come be part of COTTER.